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Purpose - The purpose of this paper is to examine the importance of cognitive- versus chronological-age factors in activewear
apparel advertisements targeting female baby boomers in the
USA. Design/methodology/approach - A total of 50 female participants aged 41-65 were asked to view two print advertisements:
one showing activewear apparel worn by a cognitive-age model and the other by a chronological-age model.
Participants then responded to a four-part questionnaire that included a measurement of
cognitive age, physical activity, response to the advertisements, and purchase intent.
Findings - The responses indicated that the participants view themselves
as younger than their chronological age and were more inclined to respond favorably toward
the advertisement using the cognitive age model.
[img]https://cdn.shopify.com/s/files/1/0018/0653/2720/products/product-image-870932342_650x.jpg?v\u003d1545838505[/img]Research limitations/implications - Although this study focuses on only one consumer group - US
baby boomers - it reveals their current attitudes toward advertisements of
activewear apparel as well as their motivations for purchasing activewear apparel.
More research on this age demographic and the impact of cognitive age vs.
Originality/value - Currently one of the largest age demographics in the USA, baby boomers are known for having higher amounts of disposable income as compared to other
age
cohorts and for their interest in physical fitness and leading active lifestyles.
The results of this study point to the need to understand the age-related perceptions of this consumer group in order to successfully market activewear apparel products directly to them.
This exercise is an Intermediate exercise
and it is very important to make sure you have proper form throughout
your movement. However if you need to, you can step one
leg forward in front of the other one to help stabilize yourself and reduce lower back tension. 1.
This exercise is best started with the barbell being set at knee to hip height on the stand.
2. Begin by grabbing the barbell with an underhand grip so your
palms are facing up. 4. Bend your knees slightly and bend at the waist so your
body is at roughly 45 degrees.
5. Keep your head facing forward and athletic stance so you have a solid frame.
8. At the top of your lift, think of squeezing your back muscles and
pause for one second. 9. Repeat the motions as
many times as needed for your training goals. Give it a try!
For more articles, training methods, or how to’s, check out my other
articles here! Sign in or sign up and post using a HubPages Network account.
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in comments, but URLs will be hyperlinked. Comments are not for
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Athleisure is no longer a niche within the retail market. Rather,
it’s an omnipresent, ubiquitous sector that you’re as likely to find evidence of at Nike as you are at Gucci or
Asos. Some would even say it’s high fashion’s next frontier.
And now, it’s coming for your nether regions (well, kind of): Luxury lingerie brand Kiki de
Montparnasse is now expanding into athleisure and activewear.
The collection, which debuted yesterday, WWD reports, is
currently four items strong: leggings, bike shorts, a workout bralette, and a sports bra crop top.
Each of the garments appears exactly as you’d expect (think: if lacy,
silky lingerie underwent some kind of activewear transformation).
The four pieces are only available in black, and all feature lace details for a general aesthetic that points to Kiki de Montparnasse’s signature style
of sensuality.
So basically, if you’re looking for the perfect getup
for that luxe pole-dancing boutique fitness class you want to try out,
consider it found. 650 on an everyday dress (though I do dream).
If you’re looking for the perfect getup for a luxe
pole-dancing boutique fitness class, consider it found.
And while the lace accents used throughout the pieces evoke the sexiness of the flirty lingerie signature to
the brand, here the fabric offers a more functional effect:
The lace used in the shorts, for example, is bi-stretch.
And if this is just the first of many collections bridging the gap between lingerie and athleisure, I’m certainly not complaining.
Fingers crossed that 2019 brings us functional everyday bralettes from our favorite
activewear brands. If you actually need some underwear, this is
the only bra one editor (me!) swears by. And here are some options
so comfortable, you’ll forget you’re
even wearing them.
This has come to the attention of VF Corp, the holding company for dozens
of footwear and apparel brands, including Lee,
Wrangler, North Face, Vans, Timberland, and Reef. Today, the company says it is spinning off its
denim brands-which also include Rock & Republic
and Rustler-into a separate publicly traded company, so that it
can focus on its activewear brands. VF’s denim business has been on the
decline. According to a statement by VF Corp, this separation will
simplify operations and allow each company to focus on the two different areas of expertise.
According to the Wall Street Journal, however,
VF Corp may be looking to exit the denim business altogether
by finding a buyer or another strategic option. 11 billion in revenue.
Startups have been quicker to pick up on the move to athleisure.
Over the last few years, the market has been flooded with activewear brands and retailers, like Outdoor
Voices, Bandier, and Varley. It’s taken the big, established corporations a bit longer to
catch up. But it’s clear that jeans are quickly diminishing on the American fashion landscape and are being replaced with
yoga pants.
Buy cargo jeans online, the perfect option for causal hiking trips,
airport journeys, and general commute trips. Understated and
minimal fashion can make a big statement, and casual trousers offer a complete change from
the regular formal trousers and denims look.
The soothing tan shades and warm beige textures play on a rustic, urban theme.
While buying cargos online, Indian shopping websites are
great places to begin your search. Narrow down styles and colors based on personal preferences and make your final decision with absolute ease.
While looking for casual pieces like pool sliders, espadrilles, trainers, woven leather belts and cargo jeans, online shopping
Indian portals like Zobello should strike the perfect balance of style and attractive appeal.
The super manly and badass vibe of cargo pants in striking shades
of green and brown can bring out the rock-star and bold personality and can save you from bring a
normal guy in a suit or blazer! And there are a million ways to wear this trend, with polka
dot white shirts, polo shirts in red and yellow tones, black Tees with blown-up super hero illustrations, ripped denims, white cropped pants,
and much more! Accessorize with baseball caps, loud sneakers,
denim jackets or even leather loafers if you’re brave enough to
take on the fashion Gods. Cargo jeans are the most versatile garb available for your daily grind, and pair seamlessly well with formal and casual trends,
allowing you to look your fashionable best at all times!
Cargo pants emphasize the bold military look, and worn with denim jackets, double breasted blazers, white flannel
shirts, oxford shirts and corduroy coats, the ensembles look great!
Turn towards sporty and athleisure styling for a fun and sporty touch.
You can also switch up the style quotient by opting for shorts in rich and urban shades of
maroon, olive and indigo, to go brilliantly well
the rugged nature of cargo pants! These looks will surely guarantee an on-trend, smart and masculine
aesthetic that will look stylish and comfortable at once.
So, if you are in for trying out new fashion styles and
love to add new elements to everyday ensembles, we suggest going with cargo
jeans and sporty Tees and loud sneakers to stay fashion forward!
Be it funky hats, straw espadrilles, gold detail espadrilles, and
oversized biker boots, you can mix and match denims and cargo pants to best showcase your own creativity and signature style.
Generally speaking the aim of active stock picking is to find companies that provide returns that are
superior to the market average. Buying under-rated businesses is
one path to excess returns. For example, the Gildan Activewear Inc.
(TSE:GIL) share price is up 74% in the last 5 years, clearly besting than the market return of around 6.3% (ignoring dividends).
On the other hand, the more recent gains haven’t been so impressive,
with shareholders gaining just 28%, including dividends. While the efficient markets hypothesis continues to be taught
by some, it has been proven that markets are over-reactive
dynamic systems, and investors are not always rational.
One way to examine how market sentiment has changed over time is
to look at the interaction between a company’s share price and its earnings per share (EPS).
During five years of share price growth, Gildan Activewear achieved compound earnings per share (EPS) growth of 4.3% per year.
This EPS growth is lower than the 12% average
annual increase in the share price. This suggests that market participants hold
the company in higher regard, these days. That’s not necessarily surprising considering the five-year track record of earnings growth.
You can see below how EPS has changed over time (discover
the exact values by clicking on the image).
It might be well worthwhile taking a look at our free report on Gildan Activewear’s earnings,
revenue and cash flow. As well as measuring the
share price return, investors should also consider the
total shareholder return (TSR). The TSR incorporates the value of
any discounted capital raisings, along with any dividends,
based on the assumption that the dividends are reinvested.
It’s fair to say that the TSR gives a more complete picture for stocks that pay a dividend.
In the case of Gildan Activewear, it has a TSR of 85% for the last 5 years.
That exceeds its share price return that we previously mentioned.
This is largely a result of its dividend payments! We’re pleased to report that Gildan Activewear
shareholders have received a total shareholder return of 28% over
one year.
Of course, that includes the dividend. Since the one-year TSR is better than the five-year TSR
(the latter coming in at 13% per year), it would seem that the stock’s performance has improved in recent times.
Someone with an optimistic perspective could view the recent improvement in TSR as
indicating that the business itself is getting better with time.
Most investors take the time to check the data on insider
transactions. You can click here to see if insiders have
been buying or selling. We will like Gildan Activewear better if we see some big insider buys.
While we wait, check out this free list of growing companies with
considerable, recent, insider buying. We aim to bring you long-term focused research analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
If you spot an error that warrants correction, please contact the editor
at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature.
It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation.
Simply Wall St has no position in the stocks mentioned.
Thank you for reading.
Jordyn Woods is pulling all the stops during her time
in London. The 21-year-old model snapped a few photos of herself and posted them on her
Instagram account. News, she went for a high fashion look, rocking a House of CB dress, a Sami Miro
vintage jacket, and a pair of strapping stilettos designed by Tom Ford.
2,300 Louis Vuitton purse to match. She shared a series of photos of
herself wearing the ensemble on Instagram with her 9.6 million followers, who praised the look.
"You looking 100% better than when you were with the Kardashians," one
follower wrote. "YOU ARE BEAUTIFUL JORDYN," another follower
wrote, followed by heart emojis.
Woods is reportedly in London to promote her collection Jordyn Woods X Eylure Lashes.
The lash company will reportedly have an exclusive release in U.K.
Superdrug. The Inquisitr previously reported that the athleisure designer currently has deals
in both London and Dubai that are in the works. Celebrating
the lash launch tomorrow! ’t believe it’s been a year since we started creating them.
The Life of Kylie alum also made her
first appearance since she was the in the middle
of a cheating scandal between Cleveland Cavaliers player Tristan Thompson and Khloe Kardashian. The former BFF of Kylie
Jenner joined Roberts for dinner at Craig’s in West Hollywood.
She was seen laughing and having a good time at the restaurant as paparazzi snapped away, per E!
] when she entered the restaurant and was immediately escorted to her table in the back," a source told E! The source also described the dinner as "mellow" and said the brand influencer and her team had vegan ice cream and chocolate pizza. Woods even posted photos from the night on her Instagram page. While Woods’ career is seemingly flourishing, she is reportedly still exiled from the Kardashian/Jenner clan. Woods apologized to the Good American designer earlier this month when she appeared on Jada Pinkett Smith’s Red Table Talk. She said Thompson kissed her at a party in his Los Angeles home, and she neglected to tell Kardashian at the time out of fear. While Kardashian blamed Woods for ending her relationship with Thompson, she later recanted on Twitter, stating Woods "is not to be blamed," per People.
Let Us Predict the Mens Clothing Online Fashion Trends of 2017! • The Casual Pant: Till now jeans a.k.a Denim used to be the standard casual wear. Now, welcome to the era of people who think that 'semi-formal' is the new formal! Men are slowly turning to accept anything that looks and feels comfortable. Hence cotton based pants that can be used for sports and absorb moisture are preferred. • Foot Wearables: Forget sports shoes or formal leather shoes. Sneakers will be the new trend in mens clothing online in 2017! Sneakers blend in with both formal and informal demands and also home-wear. They are also a lightweight option. • Rise of Athleisure Clothing: Athleisure clothing can be suited both for exercising, trekking, walking, and also for casual wear.
It has multipurpose uses. It has been also been used for formalwear recently. • The Good Ol' Stripes: Pitti Uomo should be given credit for instigating this trend. This is mainly informal wear, but can also be used in a formal setting once in a while. The trending colors in mens clothing online are navy blue with sky blue and black. • Khaki: This trend promises a new vibrant 'cool' look to its clients. This comes in yellow, off-white, and white variations. The texture is usually of cotton or its variants. It is mainly used in evening wear and in the dusk time, maybe even on formal office parties. Mostly used in summer. • Floral Prints: These are the recent additions to mens clothing online.
These can be worn in a tropical environment, and are definitely complimented by a field hat. They are almost always, informal wear worn during festive occasions. Today, pajamas and loose-fitting jerseys are coming into popularity. • Bandanas: These are responsible for re-introducing the rogue/rebel look! These function as neckerchiefs when not being used as bandanas. Sometimes adventure sportsmen and survivalists use them before going on a daring adventure trail or an extreme survival hike! • Boho: As many of you already know, boho is the new 'Hippie'! This trend has many followers who are Nihilists, Minimalists, and followers of the New Age Thinkers Movement! The characteristics of such clothing is that it is lightweight, plain, simple and plaid! • Military Associations: This trend is important in every way in the sense that it commands a sense of authority. It comes in different military patterns and camouflage overalls. It is basically used for hunting but has nowadays seeped into the mainstream culture! • Neon: This year calls for more brighter colors in mens clothing . It is rising in popularity! The above are all the trends in mens fashion! Those men who follow fashion will get to know these and imbibe them into their 'culture'!
As we say goodbye to winter and welcome spring’s sunshine, it’s time to mark the social calendar for a few outdoor events. And with these events comes the need for comfortable, stylish and transitional activewear. Today, with help from the experts at Club Pilates, we’re showing you how to rock the ever-popular athleisure trend for some of Birmingham’s most exciting outdoor March events. Today’s stunning models are Sarah Yandell and Annette Plaia, instructors at Club Pilates’ newest Downtown location. We had such fun styling movement-approved wear from their studio as well as local favorites, Mountain High Outfitters and Alabama Outdoors.
And we are so thankful to the Pizitz Food Hall for letting us use their gallery space as today’s backdrop. Now, let’s get to styling! Thank you to our models, Annette and Sarah of Club Pilates! We love our sponsors! Throughout March, Birmingham’s streets will be filled with runners. From the Village 2 Village 10K to the Red Shoe Run, there are plenty of races and fun runs worth attending this month. If a slower-paced workout is more your speed, opt for Birmingham Botanical Gardens’ family yoga class or free yoga in the gallery space at The Pizitz each Tuesday at 5:45 p.m. Did we mention the class is followed by a discounted wine tasting at The Louis Bar?
What to Wear: Although fashion is not the top priority when you’re running or at a local exercise class, we firmly believe that your fitness success skyrockets when you love what you’re wearing. Here are three ways to feel fashionable while getting active. These looks are as practical as they are stylish. High-quality fabrics, convenient pockets, light tanks for layering and comfortable sneakers are just a few reasons why we’re swooning over these styles. Now that your fitness schedule is full, let’s move on to some of Birmingham’s upcoming casual outings where athleisure is more than welcome. Peruse the local produce and goods at Pepper Place’s Indoor Farmer’s Market, or don something comfortable for weekend shopping at the Birmingham favorite, Cottontails Village Arts, Crafts & Gifts Show.
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